Electronic Newsstand
Posted on July 22, 2008 - Filed Under Advertising, General, Magazines | Leave a Comment
To celebrate the 75th anniversary of Esquire magazine, the editors plan to publish 100,000 copies of the October 2008 edition with a cover made of electronic paper.
E Ink, an electronic paper developer, has taken the technology it used in devices such as the Amazon Kindle
Paper Ads
Posted on June 23, 2008 - Filed Under Advertising, Economy | Leave a Comment
For newspapers, their news has quickly gone from bad to worse. This year is setting up to be their worst on record, with a huge drop in revenue, raising important questions about the survival of some papers and even that of their parent companies.
Ad revenue, the primary source of newspaper income, began sliding a couple […]
Name That…
Posted on June 6, 2008 - Filed Under Advertising, General | Leave a Comment
Company or Product or Concept….
It has always amazed me that companies have felt they have to go out and hire a naming consultant or whatever they are called to think up a name for their business or product. And what names they come up with. Often, they are simply unmemorable enough that we…well, forget them.
Billboard Cameras
Posted on May 31, 2008 - Filed Under Advertising, General | Leave a Comment
In advertising, success is assured and money is made by those who figure out how to measure everything — to find out the who, what, how, when, where, and why. All of that is pretty easy on the Internet, determining exactly who is seeing your ads and targeting your market very precisely.
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