Jogli

Posted on June 26, 2008

There’s a new game in town and it’s called Jogli. It’s a music search engine that claims to offer immediate listening access to 500 million songs and 12 million albums.There’s so many permutations of video and music products online today, it’s hard to imagine how there’s room for another. However, the way there is room is for the newcomer to innovate, doing new things or old things in new ways. Well Jogli definitely creates some interest by taking a different approach and that may be its salvation. It’s definitely not just a cookie-cutter site.

Here’s how it works. Jogli crawls the web for music and music clips and then indexes them for search (and if you suspect the majority of the clips will be coming from YouTube, you are right). Jogli then lets users listen to the music it has discovered through a player integrated directly within the interface. Search, click & play is nothing new, but applying it on 500 million songs is a biggie.

One of the big advantages that Jogli has is that it’s not paying royalty fees like Last.fm and others. Nor does it have to ante up to pay streaming costs for the videos or huge costs for media storage (it’s letting Google foot the bill for those things)! Since it primarily functions as a search engine with a media player interface, it doesn’t have huge ongoing costs to recover.

Jogli is in Beta so you wouldn’t expect it to be perfect — and it’s not. On more than one occasion it served up a different artist than the one shown on the search result or the right artist but a different song. Admittedly, these shortcomings might not even be Jogli’s fault. They could well be mistakes made by those who originally uploaded the music. Regardless of any hiccups, access to 500 million songs will surely geta lot of attention .

Check it out…